Pune-based digital solutions and technology firm Zensar announced that it has started operations in Mexico City, marking its expansion into the Latin America market. The operations will support the company's customers in North America and the local region. Sandeep Kishore, CEO, Zensar said: “Mexico is a strategic choice for us due to its proximity to our key customers based in the US and the availability of local talent. We are committed to investing in geographies that add to our global business growth and customer convenience.” The current team of approximately 50 local recruits will be working on a hi-tech manufacturing customer based in North America. Additionally, Zensar will be also serving local customers in the retail domain. The expansion plans include addition of more local hires subsequently and possible tie-ups with local educational institutions. Venky Ramanan, head, hi-tech and manufacturing, Zensar said, “Our Mexico operations will support some of our key customers in North America and Mexico across varied digital technologies. There will be a focus on investing in local talent and developing them to build capabilities that will bring value to our customers.”