Digital Indias impact on global technical innovation

An entrepreneur behind Chennai-headquartered Impact Sourcing company DesiCrew explains how Digital India′s module for creating IT sector jobs in rural India can be easily adapted to suburban Ireland. Over the last decade, we have seen a shift in the nature of support required by our customers. Customers are not looking at India as just a low-cost labour provider. There is a requirement for agile solutions, supporting automation, artificial intelligence (AI) and Machine Learning Initiatives. We at DesiCrew are mindful of the changing Industry requirements and realign our training accordingly. Moving away from just another outsourcing partner, we are working towards being the human middleware to enable the data transformation, leveraging a decade-long experience. DesiCrew combines the hard infrastructure (physical network, hardware) and soft infrastructure (processes, technology, domain expertise) at the back-end and delivers a tangible, seamless experience for the customers. We ensure delivery anywhere by plugging in the trained and certified workforce, but in a controlled SLA-driven delivery environment. We help in delivering business value to our clients at every step - from BFSI to start-ups to E-commerce giants. These are interesting times for Indian IT-BPM Industry, more so for a company like DesiCrew. We see growing demand in the areas of Transcription, Annotation, Speech/Data Recognition, GIS Mapping, Digitisation, Content Creation and Customer Experience Management Support. In the early days, shortage of skills and low-cost was the prime driver for outsourcing work to India. Later, companies started acquiring additional competence in the ERP and CRM space. Now, the billion-dollar industry caters to large application development and maintenance needs of corporates across the world. NASSCOM states that the Indian IT-BPM Industry stands at $167 billion employing over 4 million people. We have trained resources in the past in these areas. Our sustainable business model, combined with the start-up friendly ecosystem in Ireland would mean that there are exciting days ahead for DesiCrew in Europe.

About the model

• Rural employees have been trained to marked GIS data in digital maps for over 70 countries.
• They provide Image annotation services that can support self-driven cars
• They assist food-tech companies to improve the user experience across multiple time-zones
• They have transcribed over 25000 hours of Engineering lectures (MOOCs)
• They have assisted an EdTech company in recreating over a million slides of academic content.

From Kollumangudi* to Sligo