Acast ties up with JioSaavn to expand its reach

The partnership will enable JioSaavn to leverage Acast's global network of shows.

Swedish podcast hosting platform Acast partnered with Reliance-owned audio streaming platform JioSaavn to expand its reach in the fastest growing internet market.

The partnership will enable JioSaavn to leverage Acast's extensive global network of shows. The agreement expands JioSaavn's content offering exponentially, providing access to Acast's infrastructure and the latest advances in podcast technology. Podcasts from Acast's network will be added to JioSaavn's streaming app over the next two months.

The companies' aim is to educate listeners on both the merits of podcasts - including the flexibility to listen anywhere at any time - and the opportunity they provide to share culturally diverse, compelling content with global voices.

Leandro Saucedo, Chief Business and Strategy Officer - South Asia, Acast, said: “It's Acast's mission to bring podcasts to all ears, all over the world. We've been aware of the changing audio landscape in India for some time and, in JioSaavn, we've found the biggest and most impactful audio streaming platform in their region, and the perfect partner to share our podcast with.”