Hyundai pioneers digital innovation to drive seamless customer engagement

Hyundai has continued to virtually engage its customers through innovative and impactful digital content, ranging from social outreach initiatives such as the #HyundaiCares campaign to Hyundai′s corporate brand anthem.

Hyundai Motor India Limited (HMIL), country′s first smart mobility solutions provider and the largest exporter since inception, has been pioneering digital transformation by curating engaging virtual experiences for customers, remotely connecting them with brand Hyundai.

With these innovative and engaging campaigns, Hyundai has observed a growth in contribution from digital inquiries and also a 25 per cent increase in Hyundai website traffic compared to pre-COVID times.

"Through our relentless pursuit of innovation, we have bridged the gap to seamlessly connect customers with Brand Hyundai. Guided by our ′Future Ready′ business strategy, Hyundai has been quick off the mark to adapt to this New Normal and by creating gripping & futuristic content amalgamated with leading virtual platforms, Hyundai has gone on to bring forth the most interactive virtual experiences through its digital campaigns," said Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd on the company′s digital initiatives.

Leading the way with its futuristic outlook, Hyundai brought to life an inimitable experience for its customers, digitally connecting them with the virtual world of Hyundai to showcase three blockbuster products of 2020: All-New CRETA - The Ultimate SUV, Spirited New VERNA and the New TUCSON, in #TheNextDimension.

The exclusive virtual program premiered over digital platforms garnered over 177 million views and a reach of over 210 million making it among the top ten most-watched Indian ads on YouTube in July 2020.